Digital Marketing Case Study – Angus Cleaning Services

Angus Cleaning approached us as they were experiencing some communication difficulties with their previous website host and wanted to have their social media, website and all digital marketing handled by one company as they simply didn’t have time to administer it themselves.

It was important that this company was in the local area and was easily contactable should anything urgent pop up. After we had a meeting and got to know the business and it’s plans for the future, we put together a plan to market the company online and increase traffic to the website.

Social Media Management

We manage the Facebook page for the company, posting 2-3 times a week with relevant news, updates, articles and promotional posts. We have hosted competitions and giveaways to expand reach and following and driven substantial traffic to relevant website pages. We also monitor any messages that come in, advising the owners as to when a response is needed.

As part of our social media service we have visited the premise multiple times to take photographs of the staff, premise and vans in order to give the page a more personal touch.

Search Engine Optimisation

We optimised the website to improve rankings in search engines, handled Google MyBusiness listings and search console submissions.

As a result the website has seen a significant increase in traffic. The average visits to the site when we took it over was 143 per month which has climbed to 381 in the most recent quarter – an increase of 166%. Keyword rankings have dramatically improved with over 47 keywords holding position 1 on Google. The average position on Google has risen from 33 to 2.2.

We believe that regular communication is the best way to progress with a project. We provide monthly reporting on website traffic, keyword ranking and a general catch up on what is needed to continue improving. We like to meet face to face with the client as much as possible but also provide our reporting in a digital format so progress can be tracked over an extended period of time.

Website Creation, Maintenance & Management

We created a fully responsive website for Angus Cleaning Services utilising the brand colours of blue and navy and incorporated a water theme as per the clients brief. We used a mega menu to assist in an easy user journey. The website is optimised for use on a mobile and includes a blog, contact form and online booking facility for potential customers to arrange a free quote.

After the creation of a website is completed the hard work doesn’t end there. Modern websites must be kept up to date in keeping with the latest advancements of web technology. If these updates are not completed it can have a negative effect on search engine rankings, user experience and even make your website vulnerable to hackers.

We do regular updates to Angus Cleaning Services website core, plugins and themes as well as monitoring the security of the website. We advise Angus Cleaning on the latest developments in the world wide web and ensure the have the right information to make the most of their site as a marketing tool. In addition to this we make any changes or edits to the website such as price updates, information changes and additional info.