Fork Around Edinburgh offers a Scottish guided food walking tour experience with a 3 – 3.5 hour stroll through the city of Edinburgh and some of its best restaurants and cafes, offering finest locally sourced Scottish food and drink while learning about Edinburgh’s history.
The client, Scott, approached us in search of a website that would portray the friendly, approachable Scottish spirit that his business holds at its core. He reached out to us because of our own website and social media voice, and wanted a full package of brand and website design as well as copywriting.
Responsive Website Design Branding Custom illustrations Copywriting
We utilised custom bespoke icons, animations, and graphics, and a bold orange and black/grey colour scheme to catch a visitor’s eye instantly. It was important that the website is also not only visually appealing but functional and clear, which we achieved by creating boldly contrasting sections within the pages and content simplicity and clarity.
In addition to the website design and creating the brand, we also wrote the copy for the website pages. Our approach to written copy was to appear approachable and friendly whilst conveying the key selling points of the tour.
Scott was looking for a logo that would be bold and eye-catching whilst still incorporating a Scottish feel. We spoke about the importance of identifying the location within the logo which is why we incorporated a scottish flag as well as Edinburgh skyline.