The Bay Fish market is a seafood restaurant/takeaway providing the freshest, local seafood in and around Dalgety Bay.
The client approached us wanting a website to not only introduce his new restaurant, but for it to have an interactive menu and e-commerce functionality for online orders. He wanted to get away from using food-ordering apps that charge high commission and focus all income into his business rather than paying out to third-party apps.
Dalgety Bay, Scotland
Responsive Website Design E-Commerce for Online Orders Interactive Menu Bespoke Photography Copy-writing
Our design and styling was inspired by the restaurant’s interior, dominated by earthy, neutral tones. We wanted the restaurant website to speak for itself in enticing people to try the food, so we also carried out food, interior and staff photography which then became the main visual feature of the design.
The most important technical feature was the restaurant e-commerce functionality. Using bespoke photography, we compiled an interactive menu and all its variations within the website, thus allowing users to easily browse a visually-based menu, and order and pay directly through the website. Following that, we also ordered and set up an in-house printer which prints out the online order with customised fields instantly and directly in the restaurant’s kitchen.
Last but not least, alongside full website development, we also took over The Bay Fish Market’s main social media channels – Instagram and Facebook. The customised social media package includes full management of the said platforms, including the strategy, visuals, copy-writing, social media activity & communication management.
After the initial optimisation of the platforms (about us sections, profile and cover graphics, etc.), we set up a strategy focused on establishing the restaurant as a familiar, local go-to spot for seafood in and around Dalgety Bay. All visual content is generated by ourselves from the custom photography to video content to all captions. A big part of the strategy was to target local audiences via video content on Reels, which has already proven to be very effective within the first month of tracking analytics of reach and interaction, with IG account growing at a rate of approximately 100 followers a month.