02 Jul Your Business Needs a Website Now
We constantly encourage you to consider getting a website, creating a website, designing a website, upgrading your website and so on, but we have never really gotten into the nitty-gritty of why you should do that. Well, here’s why:
Why is a website important?
Establishing and Credibility
In this heavily digital age, online presence is not only beneficial but we’d say essential to your business. Having a website will be the number one credible way you will establish your brand online. Credibility as a business is vital to build trust with your customers and, as a result, make sales. In fact, customers nowadays simply expect a business to have an online presence.
Think about it, what’s the most common first thing a person does when they’re researching a brand or a company? That’s right, google it. And what’s the most common first result in a search? Yep, you guessed it – a website. If a business doesn’t have a website, it is hard to pin point how trustworthy it is and many people won’t look into it any deeper than that, like exploring their social media channels to learn about the company.
Benefit of having a website
Marketing
A website is a fantastic online marketing tool. A website gives you the ability to present your business exactly the way you want it. At the basic level, marketing is creating an image of your company, representation of not only its products or services, but its core in order to build brand awareness and attract customers. Not having a website is simply missing out on a huge opportunity to market effectively, especially nowadays.
Impression
It doesn’t matter how big or small your business is, how many current customers you have or how long you’ve been in the business. A website will help you give potential customers a positive impression. It will ensure you are shown as an established, authentic, credible company despite perhaps not being as large or popular as you wish.
Always Open
Perhaps this is an obvious one, but having a website means you’re ‘always open’. If someone is interested in your product or service, a 24/7 accessible source of information or an e-commerce store provides a way for anyone to learn about your brand and even order products or services at any time of day or night. Instead of sitting in a store from 9-5, your business will be available at any time.
SEO
Yes, we’re talking about that again. Search Engine Optimisation is absolutely vital if you want anyone to find your business online. As mentioned earlier, looking something up on a search engine is one of the first things a modern customer does, and having a website gives you the benefit and ability to ensure that SEO is there, is working and is benefiting your business constantly in the background. This is how anything really becomes truly visible online at its core.
Additionally, DIY page builders can be nice and easy, but they rarely offer full SEO advantage. Why website builders are bad? Because ‘What You See Is What You Get’ website builders can severely limit your business growth. Saying this as a web design company may appear bias, but honestly, the difference between a carbon copy DIY page builder website and a professionally crafted web designer website is stark. There is so much going on in the back-end of your website that you are not aware of, but a web developer is and will make sure it’s all working to improve your company’s visibility and credibility online.
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We could go rambling on for days about why websites are great, but to wrap up: a well done, professional, informative and beautiful website will help your business grow far more than you may think. It will establish your company online, give you credibility, build trust with existing and potential customers, allow people to find you and so much more. Long story short, if you want to achieve success as a company in the modern marketplace, a website should be at the top of your priority list in that process.