Why is Website Design Important?

When it comes to putting together a website, among great functionality, responsiveness, SEO, and content, it also has to look good. Website design is, in fact, a vital part of your website because “time-starved, sceptical consumers – especially millennials – crave content that is beautifully designed. It is in fact so important that 66% of people with only 15 minutes to consume content prefer something beautifully designed rather than simple and plain.

Numbers do not lie! Regardless of the generation, there is always a preference for good design. For millennials, an overwhelming 73% prefer good web design, Gen X comes in at 62%, and even Baby Boomers at 55%. So, what does this really mean? It means more than half of your potential audience will not even give your brand a chance if your website is poorly designed. Your website is one of the first and most important representations of your brand after all.

Good Website = Good First Impression

The first thing your audience will see when visiting your website is the visual design. They will build their first impression of you, your brand and your business within seconds, just based on what they see in front of them. If your website is outdated or unappealing, it will influence people in a negative way which can result in them simply not engaging further. This, therefore, ends up in your business losing out on potential customers.

Good Design Builds Trust

People do not trust websites that are poorly designed as they are often associated with scams, poor quality products or services and bad customer service. An outdated website will make a potential client think that your whole business is behind the times, even if you use the most modern technology and state so on that very website. Not only that, but customers are more likely to pay more for a product or service if they trust you. So, even if your prices are lower than your competitors, a lack of trust could turn customers away.

It Will Help Your Business Stand Out

Let’s face the facts, everyone is doing it. BlueCoo can bet his right hoof that your competitors are already out there with beautiful, modern websites. Your old website will do nothing in your favour when it doesn’t stand out. So, if any of the previous points do not convince you, we hope the feeling of competition does, because falling behind has always been one of the quickest ways to miss out on new business opportunities.

So, is website design important? We think the answer is simple: A well-designed, beautiful, modern website can really help your business grow, improve, and create more leads.

If you would like your website built professionally with no hassle on your end, please feel free to get in touch for a chat about how we can help you grow your business and brand online! Call Andy on 01382 918525 or email hello@bluecoo.co.uk.