Why Your Website Needs a Video Library

Marketing for a business is one of the fundamental parts of development, and nowadays majority of the marketing is done through digital means, such as social media marketing, email marketing, social and google ads, video marketing and more. 

Video marketing in particular has been on a massive rise for a long while now. With more video content being shared than ever before and the popularity of sites like YouTube and Vimeo, video is definitely the upcoming method of sharing information. One of the ways we recommend using video is by implementing it into your website, such as setting up your own video library. 

What is a video library?

A video library is similar to having your own brand’s ‘YouTube’, accessible directly on a dedicated page on your website. It is a place where all videos related to your business are kept and accessible to visitors. 

These videos can include anything, as you are fully in control: vlogs (video blogs), tutorials or instructions, testimonials, product highlights, details on your product/service to just name a few.

At BlueCoo, we can implement video libraries that pull directly from YouTube and Vimeo, so you don’t even need to update the website to ensure the latest content is on display. As an example, one of your client’s – 81films – work is video based, so their portfolio section is a video library which makes it super easy for a potential customer to see the quality of their work and then immediately contact them. Click here to see it for yourself.

Why should you have a video library on your website?

Attention Span

A high percentage of visitors to your website prefer to consume content in video format as opposed to reading text. The younger generation especially are used to having information delivered to them quickly and visually through video clips. It is a far more convenient, interesting and quicker way to consume information, so it’s important that your website can handle video if it’s relevant to your business. 

Video Marketing Statistics

Statistics support the benefits of video marketing as well. According to research, “83% of video marketers say video has helped them generate leads” and “84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.“ So, it is hard to deny that consumers are heavily influenced by video, whether it is on your website or your social media! 

Not implementing video  into your marketing strategy and your website could simply result in you missing out on new customers. Then ask yourself, why would you miss out on that when it doesn’t take that much?

SEO

Everyone emphasises the benefits of well-done SEO (search engine optimisation), and video libraries can really help you rank well on Google. For instance, video can lengthen the time a visitor spends on your website as it catches attention better than text, therefore signalling Google that your website is useful. 

Not to mention, having an ‘in-house’ video library will ensure that potential customers are not distracted by other things surrounding your video if you choose to only leave it on a video platform, such as Vimeo or YouTube. If a visitor watches your videos directly on your website, they are surrounded only by your brand and can easily access other parts of your website, such as contact form. Therefore, the road to generating leads is shortened. 

A brand that is unable or doesn’t try to keep up with today’s digital trends is a brand that can find themselves at the end of the line when it comes to getting new customers. We, therefore, don’t believe it’s an exaggeration when we say that video content on your website can be just the thing that will greatly improve your business and put you ahead of others in your field.

So, give it a try! If you’d like some advice on how to get video working for you or if you are looking into implementing it already, don’t be shy and email us at hello@bluecoo.co.uk or even give Caitlin a call on 01382 918525. We’ll arrange a chat and get you started before you know it!